How to fascinate your target customers ???

In Sally Hogshead How to Fascinate speech, she mentions that the attention span of people nowadays is just nine seconds while some people believe the span is shorter; four seconds. Under such circumstance, how to arouse intense interest of customers has become vital for companies. In the speech (view it), Sally also explains there are … More How to fascinate your target customers ???

How to utilize Facebook for E-commerce marketing??

Facebook has a really huge user base worldwide. “As of the first quarter of 2016, Facebook had 1.65 billion monthly active users. ” Data source More importantly Facebook clusters users into groups according to their interests analyzed through information added to their timeline, topics related to the pages they like and keywords or phrases that show in … More How to utilize Facebook for E-commerce marketing??

How do companies increase sales utilizing SoLoMo?

According to Nielsen’s recent research, “smartphone penetration in the US hits 80%. Especially for Millennial, they, on average, spend 2 hours daily on their smartphone surfing the Internet or using applications.(Data source) Just think about your daily route. You wake up grabbing your smartphone to check emails, brush your teeth listening to a podcast or … More How do companies increase sales utilizing SoLoMo?

Is freemium the best choice for Internet-based businesses?

As a free music streaming service platform that has expert made play list for every time of day and for any occasion as well as has no audio advertisement during songs, Songza once was a hit. Although having positive revenue from display advertisement as well as partnership with music brands and groups, Songza was acquired … More Is freemium the best choice for Internet-based businesses?

What KPIs should E-commerce websites focus on?

KPI (Key Performance Indicators) can be defined as a quantifiable measurement that is in place to measure the performance of any business activity. Monitoring them will help E-commerce websites identify the progress towards sales, marketing, and customer service goals. Then what KPIs should an E-commerce website focus on? To answer the question, the goal being … More What KPIs should E-commerce websites focus on?

What can we learn from Dropbox’s success?

Offering file hosting service including could service, file synchronization, personal cloud and client software respectively, Dropbox was founded in 2007 and launched in August 2008. Although there is fierce competition, Dropbox has had 500 million registered users until March 2016. Data sourceThen how does Dropbox make its success? MVP strategy Before being launched to the … More What can we learn from Dropbox’s success?

Twitter’s struggle for better advertising performance.

As a micro-blogging platform for users to create and receive timely information, Twitter makes money by advertising (the majority of its revenue) and data licensing. Recently, Twitter has made efforts to improve its advertising performance including integrating with Google’s ad serving platform, Double Click, to get logged-out users on Twitter, allowing casual users to check … More Twitter’s struggle for better advertising performance.